BURNING QUESTION OF THE DAY

How does a romantic melodrama with mediocre reviews starring two actors who have spent years floating on the fringe of the B+ list open with a domestic weekend gross of $18.6 million? It happened for The Time Traveler’s Wife, starring Rachel McAdams and Eric Bana, who apparently is not even considered a big enough star to get a full-on face shot. Last year’s Revolutionary Road, starring Titanic-size A-listers Leonardo DiCaprio and Kate Winslet, made only some $3 million more in North America during it’s entire theatrical run. Strange days indeed.

P.S. Am I the only one who noticed that the movie poster for The Time Traveler’s Wife (above) is basically a vertical variation on the one for P.S. I Love You (below), which, incidentally, did double the domestic box-office business of Revolutionary Road?

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